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Project →

The Dark Impulses


Film Festival: The Dark Impulses—Rationality and Insanity of the Films of Stanley Kubrick


Categories →
Branding/Event Design/Editorial Design


Year →
Spring 2021


Font In Use →
Futura


Objective →
This bold and fun designed set promotes a hypothetical film festival for a selected film director. The goal was to create a visual language system explicitly designed for Stanley Kubrick that fully expresses the spirit, aesthetic discipline, and creativity of his films.


Approach →
After researching the films and career of Stanley Kubrick, I identified the film festival theme: the dark impulses within humanity, revealed under the crazy personalities of the film's characters. I created five high-saturated shapes along the main character's faces representing Kubrick's five classic movies.


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