Project →
The New York Times Company Annual Report Redesign
Categories →
Editorial Design/Infographic Design
Year →
Fall 2020
Fonts In Use →
Karnak Pro/Franklin Gothic/Imperial
Objective →
Design an annual report based on a chosen brand's existing publications. The goal is to challenge our approach to apply the typographic principles and typesetting guidelines so as to test the innovative ability of integrating information and datas.
Approach →
The New York Times Company is characterized by a clean, sophisticated, and timeless aesthetic. I employed classic, easily readable serif typeface with high-quality, journalistic photography that emphasizes a combination of traditional and modern design elements. The layout adheres to a structured, well-organized grid system, which reflects the heart of the company's mission to seek the truth and help people understand the world.