The Dark Impulses

Film Festival: The Dark Impulses—Rationality and Insanity of the Films of Stanley Kubrick

Categories →
Branding/Event Design/Editorial Design

Year →
Spring 2021

Font In Use →
Futura

Objective →
This bold and fun designed set promotes a hypothetical film festival for a selected film director. The goal was to create a visual language system explicitly designed for Stanley Kubrick that fully expresses the spirit, aesthetic discipline, and creativity of his films.

Approach →
After researching the films and career of Stanley Kubrick, I identified the film festival theme: the dark impulses within humanity, revealed under the crazy personalities of the film's characters. I created five high-saturated shapes along the main character's faces representing Kubrick's five classic movies.

Create the Visual Identity and Develop a Comprehensive System of Visual Communication for the Stanley Kubrick Film Festival, Dedicated to Celebrating the Works of the Renowned Filmmaker—Stanley Kubrick.