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Project →

Thesis Project—Beijing Echo


Categories →
Branding/Editorial Design/UIUX/
Illustration/Motion Graphics/
Augmented Reality/Social Media


Year →
Fall 2021 to Fall 2023


Font In Use →
TT Ramillas/Muli


Objective →
Beijing Opera, an ancient performance art incorporating singing, reciting, acting, and martial arts, faces the risk of fading due to waning interest among young Chinese. Using graphic design, my aim is to help people discover, enjoy and value the Beijing Opera.


Approach →
Beijing Echo is an organization and platform dedicated to promoting the rich heritage of Beijing Opera. Our mission is to provide comprehensive information, knowledge, classes, campaigns, and events centered around this traditional Chinese performing art. We aim to foster a deeper understanding and appreciation for Beijing Opera, ensuring its cultural legacy is cherished worldwide and passed on to future generations.





Beijing Opera, a Performance Art, Holds Significiant Cultural and Artistic Value. However, its Audience is Dwindling as a Result of a Lack of Interest and Understanding among the Younger Generation in China. Beijing Echo is an Organization and Platform Dedicated to Helping Younger Chinese Individuals and People around the World Discover, Admire, Enjoy, and Value the Beijing Opera.


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