Project →
Thesis Project—Beijing Echo
Categories →
Branding/Editorial Design/UIUX/
Illustration/Motion Graphics/
Augmented Reality/Social Media
Year →
Fall 2021 to Fall 2023
Fonts In Use →
Muli/Milo Serif/Nautica
Objective →
Beijing Opera, an ancient performance art incorporating singing, reciting, acting, and martial arts, faces the risk of fading due to waning interest among young Chinese. Using graphic design, my aim is to help people discover, enjoy and value the Beijing Opera.
Approach →
Beijing Echo is an organization and platform dedicated to promoting the rich heritage of Beijing Opera. Our mission is to provide comprehensive information, knowledge, classes, campaigns, and events centered around this traditional Chinese performing art. We aim to foster a deeper understanding and appreciation for Beijing Opera, ensuring its cultural legacy is cherished worldwide and passed on to future generations.
Beijing opera is a traditional Chinese performance art that incorporating singing, reciting, acting and martial arts. This art form has always been considered one of the most important ways to explain traditional Chinese culture. However, it is in danger of disappearing, as few young Chinese people appreciate or understand it. It is losing its audience. Introducing BEIJING ECHO—an organization dedicated to helping young Chinese people, and audiences worldwide, discover, enjoy, and value Beijing Opera.