Ran WengGraphic Designer/Illustrator/Photographer/Calligrapher/Projects / Archives / Contacts



Project →

Empowering Generations—Seventeen Magazine Rebranding


Categories →
Branding/UIUX Design


Year →
Fall 2021


Fonts In Use →
EloquentJFPro/Officina Sans ITC Pro


Objective →
To identify, refresh, and design a dead, dying, or defunct brand, investigate its core values and brand legacy, and create an entirely new visual identity while keeping its original essence. Develop a series of new brand strategies and business opportunities.


Approach →
The approach integrates creativity, market insight, and a keen understanding of Seventeen's history and evolving audience. I aim to contemporize the visual identity while preserving its essence, refining diverse concepts to align seamlessly with the brand's unique personality and modern expectations.




Project →

Empowering Generations—Seventeen Magazine Rebranding


Reconstruct Seventeen Magazine with a Completely Fresh Identity System and a Strategic Development Concept While Preserving the Original Brand Soul.


Categories →
Branding/UIUX Design


Year →
Fall 2021


Fonts In Use →
EloquentJFPro/Officina Sans ITC Pro


Objective →
To identify, refresh, and design a dead, dying, or defunct brand, investigate its core values and brand legacy, and create an entirely new visual identity while keeping its original essence. Develop a series of new brand strategies and business opportunities.


Approach →
The approach integrates creativity, market insight, and a keen understanding of Seventeen's history and evolving audience. I aim to contemporize the visual identity while preserving its essence, refining diverse concepts to align seamlessly with the brand's unique personality and modern expectations.




Book01—Visual Strategy Guide




Book02—Visual Development Guide



Book03—Visual Standards Guide




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