Ran WengGraphic Designer/Illustrator/Photographer/Calligrapher/Projects / Archives / Contacts



Project →

White Rabbit



Categories →
Packaging/Branding/3D Modeling


Year →
Spring 2022


Font In Use →
Dax Pro


Objective →
This project underscores the importance of packaging design as a strategic tool for brand communication. The objective is to visually captivate and resonate with the target audience while effectively conveying the essence of the product.


Approach →
Centered around the beer brand 'White Rabbit,' I've drawn illustrations of the white rabbit, each portraying distinct identities that harmonize with the brand's essence—fermentation with imagination. By infusing creativity into these figures, I aim to capture the brand's spirit and resonate with consumers.



Project →

White Rabbit

Create Packaging Design for the Beer Brand 'White Rabbit,' Emphasizing the Vital Role of Packaging in Brand Communication. Visually Engage the Audience and Convey the Product's Essence—Fermentation with Imagination.


Categories →
Packaging/Branding/3D Modeling


Year →
Spring 2022


Font In Use →
Dax Pro


Objective →
This project underscores the importance of packaging design as a strategic tool for brand communication. The objective is to visually captivate and resonate with the target audience while effectively conveying the essence of the product.


Approach →
Centered around the beer brand 'White Rabbit,' I've drawn illustrations of the white rabbit, each portraying distinct identities that harmonize with the brand's essence—fermentation with imagination. By infusing creativity into these figures, I aim to capture the brand's spirit and resonate with consumers.



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