Ran WengGraphic Designer/Illustrator/Photographer/Calligrapher/Projects / Archives / Contacts

Project →

Empowering Generations—Seventeen Magazine Rebranding

Categories →
Branding/UIUX Design

Year →
Fall 2021

Fonts In Use →
EloquentJFPro/Officina Sans ITC Pro

Objective →
To identify, refresh, and design a dead, dying, or defunct brand, investigate its core values and brand legacy, and create an entirely new visual identity while keeping its original essence. Develop a series of new brand strategies and business opportunities.

Approach →
The approach integrates creativity, market insight, and a keen understanding of Seventeen's history and evolving audience. I aim to contemporize the visual identity while preserving its essence, refining diverse concepts to align seamlessly with the brand's unique personality and modern expectations.

Copyright 2024, Ran Weng ///// Contact me: ranwengdesign@gmail.com