Ran WengGraphic Designer/Illustrator/Photographer/Calligrapher/Projects / Archives / Contacts



Project →

Empowering Generations—Seventeen Magazine Rebranding


Categories →
Branding/UIUX Design


Year →
Fall 2021


Font In Use →
EloquentJFPro/Officina Sans ITC Pro


Objective →
To identify, refresh, and design a dead, dying, or defunct brand, investigate its core values and brand legacy, and create an entirely new visual identity while keeping its original essence. Develop a series of new brand strategies and business opportunities.


Approach →
The approach integrates creativity, market insight, and a keen understanding of Seventeen's history and evolving audience. I aim to contemporize the visual identity while preserving its essence, refining diverse concepts to align seamlessly with the brand's unique personality and modern expectations.

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