Hiii, I’m a Graphic Designer / Illustrator / Photographer/ Calligrapher / Motion Graphic Designer...
I’m currently based in San Francisco
Feel free to contact
ranwengdesign@gmail.com
Hiii, I’m a Graphic Designer / Illustrator / Photographer/ Calligrapher / Motion Graphic Designer...
I’m currently based in San Francisco
Feel free to contact
ranwengdesign@gmail.com
Contacts
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Projects
Beijing Echo
Empowering Generations—Seventeen Magazine Rebranding
Year → Fall 2021
Fonts In Use → EloquentJFPro/Officina Sans ITC Pro
Objective →
To identify, refresh, and design a dead, dying, or defunct brand, investigate its core values and brand legacy, and create an entirely new visual identity while keeping its original essence. Develop a series of new brand strategies and business opportunities.
Approach →
The approach integrates creativity, market insight, and a keen understanding of Seventeen's history and evolving audience. I aim to contemporize the visual identity while preserving its essence, refining diverse concepts to align seamlessly with the brand's unique personality and modern expectations.